Advanced Technology Services Blog

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Who’s the Lucky Winner? (Of Circuit City’s Former Customers)

circuit-cityWith the recent resignation of Circuit City from the retail face of consumer electronics, what will happen to the business of Circuit City’s former customers? Results do not look promising for consumer electronics specialists like dealers and small businesses, who undoubtedly would give customers a more personal and service-backed purchasing experience. In a survey, it was revealed that 66% of Circuit City’s customers would be taking their business to Best Buy (55%) or Walmart (11%). The remaining 34% of customers could be considered potential specialty customers for a smaller CE business or an audio video dealer.

Of the customers who would be turning to big-box stores to satisfy their CE needs, the following reasons were given for their choices.

40 % Price

29% Product Selection

22% Store Location

The lukewarm news for CE specialists is neither great nor terrible, because these customers who shop based on price and location are not as likely to appreciate the benefits of working with a CE specialist anyway. They are mostly transactional customers who do not require a high level of customer service, and are not necessarily the ideal candidates to which CE specialists market. So, unfortunately, there may only be a precious minority of CC customers that will become customers of CE specialists, like Advanced Technology Services.

With Circuit City on the verge of their liquidation sale, consumers are already starting to shop elsewhere. A tidbit of advice: don’t forget your local businesses and dealers! Businesses like Advanced Technology Services help you get the best return on your investment in the consumer electronics you choose to purchase. Along with the personal customer service you receive during your purchasing decision, you will find a selection from higher quality and feature-rich products and services, as well as continued support over time as you use them. Also, many dealers like Adv. Tech Services are experienced in consulting to help you find multiple solutions to your CE desires. We offer products and services in several areas of residential, commercial, and mobile applications from internet connectivity to audio video equipment to home security. Contact us so we can help you get started down the road to your technological goals!

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March 6, 2009 - Posted by | Industry News | , , , , , , , , , , , , , , , , ,

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