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Blockbuster On Demand….. Is It Really Here?

Blockbuster is coming to terms with the fact that internet video blockbusterstreaming and downloading has put video rentals stores on their way out the door.  In response, Blockbuster has a new product on the market for movie-watchers to view on their home theater systems, the MediaPoint Player.

MediaPoint makes is possible to download videos over home internet or mobile internet connection for immediate viewing.  The device is made by 2Wire Inc. and costs $99 when purchased from the website.  The first 25 movie rentals from blockbuster are free, while they run $1.99-$4.99 afterwards.  As a latecomer to the market, Blockbuster meets these other competitors who are already on the market:  Roku Netflix Player $99, Apple TV $229, and Vudu $299.

MediaPoint Player fails to compare in these ways

  1. Download time for each movie can range up to an hour, depending on connection speed.  It begins playing in the meantime, but can only play forward continuously during this time.  It cannot be stopped and resumed or fast-forwarded and rewound until the download is complete.
  2. User interface on screen and on the remote are not as user-friendly as the competitor’s products.  Image on screen can be blurry on a HDTV and the buttons on the remote have complicated and cryptic appearance.
  3. Standard definition is the format for most movies available for rental.  Some are in HD, but are not marked as such when selecting from the screen.
  4. 24 hour rental rule keeps you from being able to watch half tonight and half tomorrow night.  In this case, it would have to be downloaded and paid for a second time and you wouldn’t be able to fast-forward to the pick-up point until the download was complete.  Otherwise, you would have to complete the movie earlier in the evening before the hourglass ran out!
  5. Pricing model is not incomparable to Apple and Vudu, but is easily beaten by Netflix.  Netflix has its content licensed differently, allowing a pass off of savings to the consumer for unlimited viewing at a measly $9/mth.  Also, the library of blockbuster contains about 2,000 titles up against Netflix’ staggering 12,000 title stash.

Advantages of the MediaPoint Player

  1. Blockbuster has quicker availability for rental than Netflix, releasing them as soon as one month from the DVD public release date.  However the Roku (maker of the Netflix Player) is teaming with Amazon to offer rentals in the same fashion as Blockbuster currently is able to do.
  2. Blockbuster (along with Apple and Vudu) downloads movies instead of streaming them like Netflix, so the quality is more consistently high quality once the download is complete.

There are some positive characteristics about the MediaPoint from Blockbuster, but in this race, the first place medal is going to another runner.

As an audio video dealer we look forward to bringing you more information on topics like these

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January 19, 2009 Posted by | Industry News | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments