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A Meeting of the Minds at the Greener Gadgets Conference

This is held once a year! A must see

This is held once a year! A must see

New York City just hosted last week’s “Greener Gadgets Conference” to aid in the awareness of making consumer electronics “greener” in the ways they are manufactured, used, and disposed. Co-produced by CES sponsor, CEA, this is the second of these annual meetings. The topics discussed at the GGC stem from a public concern about the need for eco-friendly products now. It is no longer a problem that only will one day face our descendents, because it is affecting us now.

A primary concern that arised at the conference was whether manufacturing standards reflect this need to be “green.” Though there a growing popularity of marketing the eco-friendliness of products and services, when will standards show the value of making “green” products by reflecting this trend as well? Indeed, people who are shopping for “green” CES are also concerned with product efficiency and performance, mainly in the department of saving energy. Unfortunately, the measurable effects on environment such as carbon footprint are only made aware to businesses and government, while consumers see savings in the form of dollar signs.

At the Greener Gadgets Conference, recyclability was a large topic on the table. The functioning of

just some ideas with more to come

just some ideas with more to come

programs and end result for recyclable products offered up by consumers were the main ideas discussed. According to David Thompson, director of Panasonic’s Corporate Environmental Department, the pressure is on manufacturers of electronics to remain environmentally conscious through all the activities of business, including use of their products. Panasonic is teaming up with Toshiba and Sharp in the MRM Co. (Manufacturers Recycling Management Company), which is a shareholder in the Rechargeable Battery Recycling Corporation. As a Sharp dealer, Advanced Technology Services is proud of the efforts that are being made by these companies to respect and preserve our environment.

Other efforts by companies and individuals to create new “green” products and programs were showcased at the conference. For instance, customers are now able to buy carbon offset cards for their mobile phones according to Michael Newman, vice president of cell phone recycler ReCellular. Four inventions to make consumers aware of energy usage were displayed at the conference. One was the power hog piggy bank, a plug-in device for children that helps them understand energy usage. Also, a wooden indoor laundry drying rack creates less energy waste because there is less dryer usage. The tweet-a-watt is a device set up to relay a consumers’ energy usage to friends via twitter. Finally, the laundry pod was introduced, an electricity-free washer that operates like a salad spinner. The field of CE is looking for more and more ways to be “green,” so stay tuned!

March 4, 2009 Posted by | 1 | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Shopping Tips for a Home Theater System: Part 2

hometheateraccessoriesWhen shopping for a home theater system, you’ve got to check out the details of your potential product in the following categories. Will your “soon-to-be-adopted” TV make the cut?


When considering the important decision making factors of the visual aspect, focus on the following three features: display type, resolution, and screen size. The type of display you choose will most likely be decided by your budget, the size of the room, the location of the TV in the room, and lighting conditions. Three types of displays that can achieve a desirable image larger than life are flat panels (LCD or plasma), rear-projectors, and front-projectors. LCDs, plasmas, and rear-projectors can display HD images up to 70 inches, while the front-projectors can show an image up to around 10 feet. For a room with much light, LCD is a stronger option. For a dimly lit room, go for plasma or a projection display. The resolution is a semi-important factor when choosing between a non-HD television and an HD television. For a screen size of 30 inches or more, HD is going to make a visible difference to the viewer. However, when comparing HD models, the differences between resolutions are slightly less noticeable unless you are sitting within 10 feet of the screen. A good rule to follow when deciding on the screen size is that the diagonal measurement should not be larger than half of your seating distance. For example, a 60 inch screen should be viewed from at least 10 feet away (120 inches).


To create the ultimate surround sound experience, you will want a 7 speaker system plus a subwoofer (for extra strong bass). However, the size of your room and the size of your budget may be satisfied with a set of 5 or even 3 speakers. The most important set to start with will include a left, center, and right speaker. It is better to buy high-quality and low-quantity, because you can always add to your collection as your budget grows and room size changes. After securing the three speakers, add a subwoofer first and satellite speakers next. Now you’re on your way to the full home theater experience.

Video Source

Consider that the picture you see on the screen originates from your DVD player, and therefore is limited by the type of resolution allowed by the player and input/output connections. You obviously want the highest resolution possible on your screen, since you’ve invested the money in a TV that is capable of displaying a gorgeous picture. Ideally, use an HDMI connection if at all possible and then use a component connection as a second choice. If you want more info on specifics of several types of input/output, see our blog entitled, “Audio/Video Input for Dummies (AKA Beginners)” on our blog home page. A television with several connection points of various types is a big bonus when hooking up several output devices, such as DVD players, CD players, video cameras, and game consoles. Remember that some of these devices like VCRs and video cameras may require an S-video input or composite input.

Secondly, traditional DVD players operate in 480i output, like most TV broadcast stations do. Upconverting DVD players can produce HD-resolutions of up to 720p, 1080i, or 1080p. However, most HDTVs actually do this process of upconverting internally. The best option is to go with a high-definition DVD player or Blu-Ray player, which both play discs that are originally written in HD language.

As a side note, be sure to consider whether the following will be important factors for you personally. Some people choose to use a DVD player also as a CD player. This makes it possible to listen to music CDs as well as CD-Rs and CD-RWs that contain music files. If this meets your needs, then check to see if the DVD player supports multiple disc formats. In addition, decide if you want the convenience of a multiple disc player that can hold several DVDs and CDs at once.

Lastly, but not of least importance, look to purchase these products from a reliable and supportive retailer (like Advanced Technology Services!) that will help you find the exact products that work for you, and will follow up with installation and customer support. The most important thing is that you go home satisfied and stay that way as you continue to use your home theater system throughout your life.

March 2, 2009 Posted by | 1 | , , , , , , , , , , , , , , , , , , , , , , , , | 7 Comments

LG Quitting on Plasmas: Fact or Fiction?

LG signSuspicion is that rumors are flying about the possibility of LG leaving the market as a plasma producer. LG’s vice-president, Lee Gyu-Hong, has been reported as saying that the future is uncertain for LG in the plasma sector. If LG does pull out of the market, they would be following the recent resignations of Vizio and Pioneer plasma. These changes would leave all the work to only three major manufacturers on the plasma market – Panasonic, Samsung, and Hitachi. Is this a sign of doomsday for the plasma TV or will the lack of competition cause Panasonic, Samsung, and Hitachi to rack up in sales? It seems that manufacturers are pulling away slowly as profitability decreases, going from six major brands to a possible three in the timespan of a few months!

Shortly after this rumor of LG’s withdrawal hit the media, there was a contradictory response from George Mead, Marketing Manager for Digital Displays at LG Electronics UK. He said reportedly that the UK division of LG did not intend to withdraw from the plasma market at all, although there were discussions going on at LG about the major changes going on currently in the plasma market. Other specifics from his conversation seem to support the idea that LG is doing well in the UK, but what about the US market? LG’s recent release of the LGH9000 plasma television, which uses a wireless HDMI connection, leads us to believe that LG, as a company, will persevere. Is it possible that LG would continue to prosper in other markets while withdrawing from the US market, like Phillips did last year?

As a Pioneer dealer and Samsung dealer, Advanced Technology Services wants to continue to support our customers through this time of change in the plasma market. We will continue to offer superior customer service to those who have purchased Pioneer televisions from us. Please comment on our blog below or contact us via our website with any questions, thoughts, or concerns.

February 28, 2009 Posted by | HDTV, Industry News | , , , , , , , , , , , , , , , , , , | 2 Comments

Tips for Buying a Home Theater System Pt. 1

movie-theaterGoing to the movie theater has been a popular social pastime for decades. Is it the enormous screen, the engulfing sound, or the popcorn that keeps people coming back for more $10 movies they could easily rent on DVD or Blu-Ray? That theater experience is something to which we have become addicted and have now begun to implement into our homes. So how do you know what items and features to choose to make your home theater all you could wish for?

First of all, there are three main components of a home theater system: display, DVD player, and speakers. The name of the game seems to be “bigger is better,” but this is not always the case.

A clear, high-resolution picture on a wide screen is the most important factor of the display. Wide screens televisions operate a 16:9 aspect ratio, which, in comparison to the older television ratio of 4:3, comes closer to the picture displayed on a theater screen. DVDs are formatted for wide screen as well, and most tvs that are 27 inches or more measured diagonally, will display high-definition images. Three types of televisions to look for are flat panels (such as LCD or plasma), rear projectors, and front projectors.

A surround sound system will create a theater-like sound of quality and precision that will make you feel as if you are a part of the movie. The six-speaker system includes left, center, and right speakers, as well as two satellite speakers and a subwoofer. These systems are available from manufacturers like JBL, Bose, and Paradigm. A recent popular purchase is the “home theater in a box,” which usually includes a DVD player and set of speakers that mimic the sound of a full surround sound system.

To make these two elements of picture and sound all they can be, you have to start with the source. Byhome_movie_theater now, most people are convinced that a DVD player outputs a higher quality picture than a VHS player, and they are right in this assumption. The difference is 540 horizontal lines of resolution compared to 200 lines. The best quality comes from an HD DVD player or Blu-Ray player, which play discs that have been originally formatted in high-definition, not standard-definition.

Take it all in, young grasshopper, and we’ll talk more in our next blog about the specs to shop for in each of these three elements.

For more info on Home Theater installation contact us or view some examples or Home Theater System(s). Feel free to check them out or contact us anytime!

to be continued………..

February 13, 2009 Posted by | 1 | , , , , , , , , , , , , , , | 1 Comment

1080p 1080i what’s the dif?

pioneer-elite-kuro-signature-hdtvHave you or a friend recently purchased the latest, top of the line television?  Is the TV supposed to have the clearest resolution available at 1080p?  But is doesn’t?  So, you might be asking yourself:  If I bought a 1080p television, why is the resolution only 1080i or lower?

First of all, most cable and HD Satellite broadcasters only operate in 1080i or 720p.  The television may be capable of a 1080p resolution picture for your stellar home theater design, but it can only display one that is broadcast in that same resolution.  If the picture is 720p, that is what will be seen on the screen, but remember that a 1080p is also capable of fully resolving any picture less that 1080p.  A 720p television will have to scale down the resolution of the picture to meet its native resolution.  Although right now, broadcasters are full of networks operating in 1080i/720p, it is rumored that satellite providers may be offering a full line up of 1080p channels.

Secondly, if your DVD player or other input is not 1080p “quality,” then again, the television will scale down the resolution to that of the lower-resolution device.  Recommended player include Blu-Ray, X-Box, Playstation 3, or an HD DVD player.  These devices are capable of playing a DVD that is originally written in 1080p resolution.

February 5, 2009 Posted by | 1 | , , , , , , , , , , , , , , , , | Leave a comment

House Votes Against Delaying Digital Conversion

house-of-representativesHouse Votes Against Delaying Digital Conversion When brought up for vote in the House of Representatives, the bill proposing a delay of the digital broadcast conversion from February 17 to June 12, was defeated. It did not receive a two-thirds majority vote, which was needed to pass the bill. The vote was 258 in favor (236-Dem, 22-Rep) and 168 against (155-Rep, 13-Dem). The bill could be brought up again for regular floor vote, in which case, it would only require a majority vote to be passed. The “mostly” democratic support of the bill to delay the conversion is based on the fact that they believe that a large number of households (6.5 million) are unprepared for the conversion, a statistic which is confirmed by the Nielsen Co. These citizens are particularly among the poor, rural, and low-income representation of Americans, who either live in areas that receive major stations through analog signal or can’t afford to purchase the equipment necessary to receive signal after the conversion. The government has made coupons available for $40 toward the purchase of a digital conversion box; however there is currently a wait list of 3.2 million requests. The National Telecommunications & Information Administration is only sending out new coupons as older, unredeemed coupons reach the 90-day expiration. Joe Barton, republican congressman of Texas, is pushing for legislation that will aid in this problem without postponing the conversion. Most republicans feel there is no need to delay the conversion. Those against the bill believe that it would incur heavy costs for public safety agencies and wireless companies who are waiting to use the spectrum that will become free after the conversion. Television stations, as well, would be required to pay more to operate both systems for several more months, an expense that is most likely not built into this year’s budget. In addition, Jonathan Collegio, of the National Association of Broadcasters, has voiced that the Nielsen Co.’s statistic on number of unprepared households does not take in to account those who have purchased a converter box and not installed it; those who have requested, but not received coupons; or those who subscribe to cable or satellite television for their home theater system. The Obama administration has not made a comment in reference to the outcome of the vote.

February 4, 2009 Posted by | Digital Conversion | , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The CEC: Consumer Electronic Control

HDMI is a structural channel that simplifies cabling and provides the gateway to system-wide intelligence.  For HDMI nevocompliant devices, there is a “universal” remote that can be used, called the consumer electronic control (CEC).  This technology allows multiple electronic devices to be linked together for simultaneous usage by remote.  The remote can connect to a number of multiple devices that support the CEC technology.  This allows easy use of a fully furnished home theater system.  For instance, a camcorder and HD satellite supported television may be powered on/off at the same time with the push of only one button.  An HDTV remote will be able to select the correct input automatically on an A/V receiver and a television by simply pushing play on the DVD player.

Another fantastic use of the CEC is the “remote control pass through” application.  Instead of using a secondary device to receive the infrared signal so that devices behind opaque surfaces in the entertainment center can still be used, the HDTV remote may be used to control all of the other hidden devices as well.  Also, a CEC enabled HDTV remote can change channels on the set-top box tuner, without the need of a separate remote control.

There is no programming necessary, like with the traditional universal remote.  Also, the devices a consumer wants to sync up do not need to be made by the same manufacturer.  Any device that supports CEC technology will be compatible with the remote control.

February 2, 2009 Posted by | New Products | , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

All you need to know about buying a HDTV and more

glossary_pic_with_wordsSo you know that it’s time to shop for a new television. You also know that you want a big, beautiful, colorful, clear picture and a booming and well-balanced sound, so why can’t the product specs tag say just that? Sorting through the list of impressive numbers and lingo can be a labyrinth for someone who is unfamiliar with what these terms actually mean. Let’s get down to business with some of these commonly used descriptions and find out what really matters when shopping for a high-definition TV set:
HDTV: High-Definition Television. This is the high-resolution subset of our HDTV system. The FCC has no official definition for HDTV. The ATSC defines HDTV as a 16:9 image with twice the horizontal and vertical resolution of our existing system, which is accompanied by 5.1 channels of Dolby Digital audio. The CEA defines HDTV as an image with 720 progressive or 1080 interlaced active (top to bottom) scan lines. 1280:720p and 1920:1080i are typically accepted as high-definition scan rates.
SDTV: Standard Definition Television. This is the lower resolution subset of the ATSC’s DTV system. 480i is typically accepted as an SD signal. Digital broadcasters can offer multiple sub-programs at SDTV quality, as opposed to one or two HD programs. Digital satellite and digital cable often refer to the majority of their programs as SDTV, somewhat erroneously, as neither system has anything to do with DTV, though both, technically, consist of a digital 480i signal.
Plasma: Flat-panel display technology that ignites small pockets of gas to light phosphors. They are known for excellent image quality and superior color contrast.
LCD: Liquid Crystal Display. A display that consists of two polarizing transparent panels and a liquid crystal surface sandwiched in between. Voltage is applied to certain areas, causing the crystal to turn dark. A light source behind the panel transmits through transparent crystals and is mostly blocked by dark crystals. An LCD television is known for a bright and vibrant picture, but may give an inconsistent picture quality and color contrast from seats that are not directly in front of the screen.
DLP: Digital Light Processing. This is a Texas Instruments process of projecting video images using a light source reflecting off of an array of tens of thousands of microscopic mirrors. Each mirror represents a pixel and reflects light toward the lens for white and away from it for black, modulating in between for various shades of gray. Three-chip versions use separate arrays for the red, green, and blue colors. Single-chip arrays use a color-filter wheel that alternates each filter color in front of the mirror array at appropriate intervals.
Virtual surround sound: The television’s built-in speakers are not going to meet the same quality of a surround sound system that is purchased separately with several speakers. However, it will attempt to produce the equivalent of the sound of a home theater installation of surround sound.
Contrast: Relative difference between the brightest and darkest parts of an image. A contrast control adjusts the peak white level of a display device.
Black Level: Light level of the darker portions of a video image. A black level control sets the light level of the darkest portion of the video signal to match that of the display’s black level capability. Black is, of course, the absence of light. Many displays, however, have as much difficulty shutting off the light in the black portions of an image as they do creating light in the brighter portions. CRT-based displays usually have better black levels than DLP, plasma, and LCD, which rank, generally, in that order.
Energy Star qualified: The most recent rules are called Energy Star 3.0. These require the product to perform at a certain level of maximum power consumption when in use. It is best to find a TV that meets these guidelines. The older rules are not as strict on energy consumption, because they pertain to when the set is on standby, not when it is in use.

Aspect ratio: The ratio of image width to image height. Common motion-picture ratios are 1.85:1 and 2.35:1. Television screens are usually 1.33:1 (also known as 4:3), which is similar to the Academy standard for films in the ’50s. HDTV is 1.78:1, or 16:9. When widescreen movies (films with aspect ratios wider than 1.33:1) are displayed on 1.33:1 televisions, the image must be letterboxed, anamorphically squeezed, or panned-and-scanned to fit the screen.24p, or 1080p24: A set with this feature can show 24 frames per second, exactly the way movies are shot. Cinephiles may notice smoother, more cinematic images, but the feature works only with Blu-ray players connected by HDMI cables.
120 Hz: The display will smooth out motion, making scenes with action or a moving camera look sharper. Expect to pay more for these sets.
720p: The display has low resolution, but is still high-definition. Adequate for screens smaller than 40 inches, or ones meant to be watched from more than 12 feet away.
1080p: The display has high resolution. Good for screens larger than 40 inches, or ones used for gaming, as computer displays, or for Blu-ray playback.
Anamorphic: Process that horizontally condenses (squeezes) a 16:9 image into a 4:3 space, preserving 25 percent more vertical resolution than letterboxing into the 4:3 space. For the signal to appear with correct geometry, the display must either horizontally expand or vertically squish the image. Used on about two or three promotional laser discs and many DVDs. This may also be referred to as “Enhanced for Widescreen” or “Enhanced for 16:9.”
HDMI: HDTV connection format using a DVI interface that transfers uncompressed digital video with HDCP copy protection and multichannel audio.
VGA: An input for a computer video signal. Many newer computers can use the higher-quality HDMI inputs instead, so VGA is not essential even if you plan to connect your PC to your TV.
ATSC: Advanced Television Systems Committee. This is a government-directed committee that developed our digital television transmission system. The ATSC tuner allows reception of digital television signals broadcast in North America, and is typically a standard feature in HDTVs.
NTSC: National Television Standards Committee. This is a government-directed committee that established the U.S. color TV standard in 1953. Also known, sarcastically, as Never Twice the Same Color or Never The Same Color due to the inherent difficulty in achieving proper color calibration. The NTSC tuner is for analog broadcast TV. These signals will not be used after the digital conversion this year, so don’t pay attention to this feature.
Composite: This is a low-quality video connector for older game consoles and VCRs, which is not able to carry a high-definition signal.
Component: A high-quality, three-lead connector for game consoles, DVD players and cable boxes, which is able to carry a high-definition signal, but is not quite as good as HDMI.
As a custom audio video dealer we looking forward to bringing you home theater or mobile satellite dish to life.

January 30, 2009 Posted by | General Information | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Circut City Sale….. Is It Really Worth the Headache

headacheThe Circuit City liquidation sale is now in full swing, only a few days after the company of 60 years finally declared bankruptcy.  Many items are marked 30% off, such as cables and furniture, while the most desirable items are not offered at such great savings.  Several items such as mp3 players, televisions, home theater design, gaming consoles and computers are only marked down 10%.  While Circuit City has turned over operation management of the remaining 500 plus stores to four liquidation companies, it can be expected the heftiest sale prices will not be revealed until the last minute.

Many of these remaining Circuit City stores are attracting lengthy lines of eager customers to what is supposed to be a grand liquidation sale.  Some of these shoppers are calm and some are as hasty as if the store will vanish into thin air within moments.  It seems that the energy for scooping up the deals comes to a halt once the disappointing reality hits about the actual savings.  According to these shoppers and other consumers who have publicly voiced their opinions, the liquidation is not all it should be and many are glad to see the company go under.  Shoppers know they can receive better deals on electronics from other distributors, retail electronic stores, or from an audio video dealer.

A concern that can be addressed here and now is whether during this liquidation the following will remain valid: extended warranties, gift cards, and the refund/exchange policy.  Extended warranties will be honored due to the fact that they are managed by an outside vendor.  Gift cards can be used as well during the remainder of the sale, but of course, will be invalid once the company stores are all officially closed.  Spend them if you have them.  For any merchandise purchased from January 16 forward, there are no refunds or exchanges allowed, but if purchased prior to this date, the standard 14-day refund/exchange policy applies.

January 29, 2009 Posted by | Industry News | , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Digital Pushback!! Is it happening

Currently being debated in the Senate is a bill that would push back the date of the analog to digital broadcast conversion to June 12, approximately 4 months past the current deadline of February 17.  The bill was proposed by Senate Commerce Committee Chairman, John D. Rockefeller (Democrat, West Virginia), and is likely to be strongly supported by President Obama, who has already called for a possible postponement after the $1.34 billion budget was maxed out.   digit-al

The main concern is that many consumers are not ready for the changeover.  This conclusion was drawn after a report from Nielsen Co. stated that approximately 6.5 million households were unprepared for the transition.  Many people are not anticipating the changes that are necessary in order to view channels on home theater systems or mobile satellite TV.  At the same time, opinions have been voiced by public citizens that these remaining people have had plenty of forewarning, but have chosen to ignore the upcoming change.

Disadvantages of the possible pushback include confused consumers, dual broadcasting costs for television companies, and the fact that the organizations that had planned to use the newly available spectrum space will be scrambling to change plans.  This possible delay also leaves public broadcasters with the fear of a lack of funding, due to the fact that they will have to continue to pay to operate both the analog and digital signal with an already slashed budget for FY09.  The bill will still allow television stations to crossover before June 12, though it may also cause confusion and frustration for the viewers.

January 26, 2009 Posted by | Industry News | , , , , , , , , , , , , , , , , , , , , , | Leave a comment